Service patterns

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Telecoms

BT Group

Content Design Specialist

Overview

Develop and apply service patterns to tackle the issue of different journeys for different products across BT & EE resulting in variations that lead to inconsistent user experiences and inefficient productivity.

My Involvement

Worked with design leads and engineering to understand them existing variation of experience and build across our ‘Configure & Choose’ journey.
Explored areas to store patterns and connect them to component libraries.
Finalised a service pattern template that can be used for documentation going forward.

Before: three separate product detail page designs for broadband, mobile and consumer electronics, from 15 variations across product types.

After: one product detail page template, composed by context for broadband, mobile and consumer electronics.

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