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Wayfinder content audit

Wayfinder content audit

Telecoms

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BT Group

BT Group

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Content Design Specialist

Content Design Specialist

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Overview

Audit 381 Wayfinder pages, using content, search and engagement data to find ways to improve content quality, findability and governance.

My Involvement

Defined the audit approach and led a three-person team through the review, coordinating analysis of page performance, search behaviour, user feedback and content governance. Turned the findings into strategic recommendations and presented them to senior stakeholders, setting out the evidence, key risks and priorities for improving Wayfinder’s information architecture and long-term content health. The audit identified 246 overdue pages, which led to 54 pieces of content being removed, and recommended clearer ownership, better prioritisation and more sustainable content governance.

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